Raise your hand if any of this sounds like you:
You planned a dream vacation for new clients, who raved about your awesome services when they returned from their trip. But … that was 2 years ago, and you haven’t heard from them since.
You collected a boatload of email addresses at a travel trade show, but you haven’t even uploaded them to your computer yet.
The last blog entry on your website is from January … 2015.
You email your clients once or twice a year about great travel deals. But you hear crickets in response.
Building relationships is the backbone of your travel business.
The fact that travel agents today more often work from their laptops than a storefront agency doesn’t change that. In fact, that just makes relationship building all the more important.
After all, no one’s simply strolling into your storefront asking you to book a vacation for them. Nope. The rules have changed.
Now, you have to figure out a way to build relationships — by getting your clients and prospects to know, like, and trust you — in the digital sphere.
Your prospects need to know you exist (raise your hand if you’ve struggled with this one!).
They need to like you — which, yes, means you’ve got to let your personality shine. Copying and pasting mass-produced content won’t do that for you.
They need to trust your expertise. Why are you better than those online booking engines, anyway?
But ... how do you build know, like, and trust through a computer screen?
Enter: the e-newsletter.
By sending a consistent e-newsletter, you’ll:
But ... sending out a compelling, strategic e-newsletter every week or two takes a lot of time.
And if your to-do list for your travel biz is already 10 pages long — or the thought of writing every week just makes your stomach do (frankly impressive) back flips — it's hard to commit to sending out your e-newsletter on-schedule (or at all!).
Your solution? The custom e-newsletter service through Bon Vivant Copy.
Emily Matras, your e-newsletter strategist
Still with me? Great! Then let's chat. Learn more about our different e-newsletter packages and get all your questions answered on a quick consult call. Click the button below to schedule your call today!