Debra Harris of Life’s Journey Travel and I work together to send out a bi-monthly e-newsletter to her clients and prospects. Our goal was to truly capture Debra’s voice in her e-newsletter: warm, friendly, giving, and conversational.
So far, it’s paid off; Debra’s been steadily growing her small list while maintaining open rates that hover between 40 and 50 percent — her clients clearly love the personal approach!
What Debra says:
“Emily Matras is amazing — for my e-newsletter, she creates written material in my ‘voice’ and ‘essence,’ where the words jump off the page and transport the reader to a place or time beyond the here and now.
My clients love reading my e-newsletter because of Emily’s natural ability to create great copy. She knows what resonates with readers and targets the material to touch their heart and soul!”