Working with Judith White of White Sand Travel, I wrote copy to position her agency as the upscale alternative to DIYing a honeymoon or destination wedding. The message? You only get one honeymoon (hopefully …), so make it an utterly luxurious affair, complete with top-notch personalized service from Judith’s team.
What we worked on:
- Home page
- Services page
- About page
- Destination Weddings
- Opt-in offer
What Judith says:
“For years, I felt my travel website was just average — and I really don’t do average. So, I read the content over and over and changed it over and over and over and still felt like it was … just ‘average’!
I hired several writers and each one was one disappointment after another. At the time, I didn’t know there was a difference between a general content writer and a copywriter.
They say nothing is by accident, and I believe that. I was browsing the Internet looking for another “content writer” and was introduced to Emily without even knowing what she did.
She grabbed my attention at ‘hello’… and although I wasn’t financially prepared for the investment, I was just too drawn to her obvious knowledge and skills to say ‘no.’
Her first draft of my website copy blew me away — I mean, I sat there staring at the pages with my jaws hitting the floor … this stuff was amazing. It made me want to work with me.
I feel very proud every time I visit my website — the message finally matches who I am and what I’m about. Thanks to Emily, when I visit my website now, I smile and feel completely confident that I can and will attract my ideal audience.
Oh and by the way, she is the sweetest and most professional person to work with!