Want your blog posts to work harder for you — by getting you more subscribers for your travel agent email newsletter? Here’s an elegant solution to getting more e-newsletter sign-ups: The Content Upgrade. Here’s the idea: You create a special, valuable piece of content that is somehow related to the topic of your blog post. Then, at the end of your blog post, you invite your reader to provide their name and email address in exchange for the related piece of content. You already know they’re interested in the topic at … read more
Content Marketing for Travel Agents: Start With a Content Calendar [Free Download]
Is posting a weekly blog post or sending out an e-newsletter part of your content marketing mix? How’s that going for you? If you’re anything like me, it’s a bit of a struggle coming up with relevant topics to write about each and every week. At least, it was a struggle until I started using a content management calendar to keep track! Seriously, writing my weekly e-newsletter is so much easier when I use this calendar. Today, I’m pulling back the curtain to show you exactly what I do to keep track … read more
The Secret to Grabbing the Attention of Luxury Travel Clients
We’ve all read about the “beautiful” view, “charming” village, “glamorous” city, and “famous” landmark. When you’re writing your website copy or blog posts, do you try to spice up your sentences with adjectives that just end up sounding … tired? If you want to wow your readers, you can’t write the same-old, same-old! But where can you turn for writing inspiration for “wow”-worthy copy? The first place to look is at what you clients are already reading — books, magazines, etc. See what kinds of word show up in headlines … read more
