Maybe your website looks like it was created back when NSYNC topped the charts. Maybe you’re a new travel advisor and don’t have a web presence yet. Or maybe you’ve been in the industry for a while and have refined your focus—but your current website doesn’t reflect what you do now, or who you serve, at all. Whatever the reason, you KNOW you need a new website for your travel business. You just don’t know where to start. Since website copy is my signature service, I’ve spent a lot of … read more
The Grade School Rule You Should Follow to Market Your Travel Business
Show, don’t tell. It’s advice you’ve heard before—probably from your elementary school English teacher!—but we could all use a reminder now and then. Especially because I still see a lot of “telling” on travel agent websites. So what’s the difference between “show” and “tell”? The Difference “Showing” Vs. “Telling” Makes to Your Travel Agency Marketing Another way to think about “showing” is: sharing the proof. I’ll give you an example. Lots of travel agents’ about pages or bios share a line like this: “I’ve always been passionate about travel.” Hm, okay. … read more
Why You Need Testimonials — and How to Get Them
Yelp, Zagat, Trip Advisor, and the like prove it — social proof is the name of the game. Who buys a product or invests in a service without hearing that someone else has benefited from it first? No one, that’s who (alternate answer: suckers). In fact, nearly two-thirds of consumers read product reviews before deciding to purchase. The short story: testimonials matter. They matter just as much for service providers, like travel agents. In fact, I’d argue that they matter even more, because consumers can’t just “return” a travel experience and get … read more
