A few weeks ago, I told you why savvy travel advisors should also be really good spies. Essentially, you should be “spying” on your competitors’ websites to help inform what your own website should look and sound like — and how you can differentiate yourself from the competition. Well, get ready to pull out the trench coat again: it’s time for part two of my “spy and swipe messaging” series. This time, we’re not spying on competitors. Nope, we’re going straight to the source: spying on your ideal clients. Sort of. … read more
The Secret to Grabbing the Attention of Luxury Travel Clients
We’ve all read about the “beautiful” view, “charming” village, “glamorous” city, and “famous” landmark. When you’re writing your website copy or blog posts, do you try to spice up your sentences with adjectives that just end up sounding … tired? If you want to wow your readers, you can’t write the same-old, same-old! But where can you turn for writing inspiration for “wow”-worthy copy? The first place to look is at what you clients are already reading — books, magazines, etc. See what kinds of word show up in headlines … read more
Why the Best Travel Business Owners Are Spies
Time to don your trench coat and fish out your magnifying glass (you still have one of those, right?) — I have a super secret spy mission for you. And if you uncover the right clues, your travel business is gonna grow, big time. Here’s why: One of the best ways to develop magnetic messaging for your travel business is by doing a little detective work. Sniff out the trail and then “steal” insights from the very sources your target market already connects with, to use in your own marketing. … read more
