Copywriting For Travel Agents
The goal:
Working with Kathryn Potter of KP Travel Group, I wrote copy to position her agency as THE all-inclusive resort experts. We had a lot of fun with the voice here, targeting millennials wanting that easy-breezy, sipping-mai tais-in-the-sun kind of escape. This is copy that uses personality to connect with perfect-fit clients!
What we worked on:
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