Working with Kathryn Potter of KP Travel Group, I wrote copy to position her agency as THE all-inclusive resort experts. We had a lot of fun with the voice here, targeting millennials wanting that easy-breezy, sipping-mai tais-in-the-sun kind of escape. This is copy that uses personality to connect with perfect-fit clients!
What we worked on:
- Home page
- About page
- 4 specialty pages: Honeymoons, Destination Weddings, All-Inclusives, and Groups