Are you diligently posting to your blog every week (or heck, at least biweekly), snapping up a storm on your travel biz’s Instagram account, or sending out a regular e-newsletter, BUT … … It feels like no one’s reading? [cue the sad violin music] I get it. It sucks to pour so much of your time, energy, and budget into creating awesome content … only to hear crickets in response. Building up an audience takes a lot of patience. There are, however, a few sneaky little ways you can get more eyeballs … read more
Make Your Travel Agent Marketing Instantly Better With This Literature Trick
I want you to think waaayyy back to English class for a moment. (Ugh, I know, who wants to remember that — but trust me, this will help with your travel agent marketing!). Do you recall a nifty little technique called in medias res? That’s Latin for “into the middle of things.” Why am I dredging up old Lit 101 lessons right now? Because applying this dusty old technique — used in classic texts like The Iliad and modern classics like Inception — can *actually* help you write far more compelling copy for your travel prospects. Think … read more
Travel Agent E-Newsletter Trick: “A/B Test” Your Way to Better Subject Lines
Want to write emails that get opened? (Of course you do). It all starts with the email subject line. If you’ve got a boring subject line, nobody’s gonna click. But if you’ve got a subject line that’s too “out there,” your list is going to think “Who is this crazy lady and why is she emailing me?” They’ll open the email … only to unsubscribe from your list. So, how do you know what subject line works best for your travel audience? How do you hit the sweet spot between … read more
The #1 Way to Add More Subscribers to Your E-Newsletter List
Want your blog posts to work harder for you — by getting you more subscribers for your travel agent email newsletter? Here’s an elegant solution to getting more e-newsletter sign-ups: The Content Upgrade. Here’s the idea: You create a special, valuable piece of content that is somehow related to the topic of your blog post. Then, at the end of your blog post, you invite your reader to provide their name and email address in exchange for the related piece of content. You already know they’re interested in the topic at … read more
Content Marketing for Travel Agents: Start With a Content Calendar [Free Download]
Is posting a weekly blog post or sending out an e-newsletter part of your content marketing mix? How’s that going for you? If you’re anything like me, it’s a bit of a struggle coming up with relevant topics to write about each and every week. At least, it was a struggle until I started using a content management calendar to keep track! Seriously, writing my weekly e-newsletter is so much easier when I use this calendar. Today, I’m pulling back the curtain to show you exactly what I do to keep track … read more
Your Travel Business E-Newsletter: The One Strategy to Get Your Emails Opened
Want an easy strategy that will actually get your travel agent e-newsletters opened? No more screaming (erhm, writing) into the void! It’s called closing the loop. I first learned this tip from master copywriter Joanna Wiebe at Copyhackers. It’s a simple — but oh-so-powerful — way to easily up the ante in your email subject lines. Think of your subject line and email content as a loop, where you “open the loop” by hinting at something in the subject line, which will entice people to open the email to “close the … read more
