Are you diligently posting to your blog every week (or heck, at least biweekly), snapping up a storm on your travel biz’s Instagram account, or sending out a regular e-newsletter, BUT …
… It feels like no one’s reading? [cue the sad violin music]
I get it. It sucks to pour so much of your time, energy, and budget into creating awesome content … only to hear crickets in response.
Building up an audience takes a lot of patience. There are, however, a few sneaky little ways you can get more eyeballs on your content ASAP.
Without further adieu … here are 3 travel agent tips for getting your content in front of more clients and prospects, like yesterday:
1) Your Travel Agent Website’s 404 Error Page
A “404 Error” is what shows up when someone clicks a link to a webpage that was removed, or they type in a url incorrectly. On most websites, a “404 error” indicates that you’ve reached a dead end.
But it doesn’t have to!
Think of this page as an opportunity to redirect your web visitors to something valuable. It’s the least you can do for having a broken link or two on your site 😉
Check out these hilarious 404 pages that bring the laughs. Some even turn a dead end into an open door, one that leads to high-value free content on the site.
2) Your Email Signature
How many emails do you send to your travel clients — and potential clients — each day? Probably somewhere in the ballpark of eleventy billion.
Don’t let this piece of seared n’ juicy prime real estate go to waste.
Jazz up your email signature with a call to action. For example, below your sign off, you can have something as simple as: “Check out our latest blog post: [with the link to the post here].” Other ideas: ask them to “like” your Facebook page, follow you on Instagram, forward the email to a friend who may be interested in your travel services, sign up for your latest opt-in offer, etc. etc. etc.
A word of caution: Stick to one call to action in your email siggy so you don’t overwhelm folks. That means linking to a blog post, directing them to FB, OR asking for a referral — but not all three.
3) Your Email Away Message
We’re going to milk your email for all it’s worth today, my friends.
Instead of a standard “I’ll be out on vacation from x-to-x” automated email message, make that message work hard for you.
After all, you’re a travel agent — people want to see what you’re up to even while you’re on vacation!
If you’re good about posting your travels on social media, invite people to follow along while you’re away.
Not so social media savvy? No worries. In your away message, you can encourage people to sign up to receive your e-newsletter (link to the sign-up form) so that they can be the first to read all about your travels when you return. Then — just make sure you do actually feature your travels in your next e-newsletter 😉
Looking for more travel agent tips on writing for your ideal clients? Check out this blog post on how to get to know (and write for) your audience in a compelling way.