Want an easy strategy that will actually get your travel agent e-newsletters opened? No more screaming (erhm, writing) into the void! It’s called closing the loop. I first learned this tip from master copywriter Joanna Wiebe at Copyhackers. It’s a simple — but oh-so-powerful — way to easily up the ante in your email subject lines. Think of your subject line and email content as a loop, where you “open the loop” by hinting at something in the subject line, which will entice people to open the email to “close the … read more
How to Get More Travel Clients: The Psychology Behind Giving Away Free Content
Stop me if you’ve heard this before: Giving away free, valuable content is one of the best ways to get clients. It showcases your knowledge and insight, positioning you as an expert in your travel specialty. It helps clients get to know you, like you, and trust you. It can help you grow your list, if you’re giving away content in exchange for an email address. All of the above is absolutely true. But there’s one BIG reason missing from that list. Why should you give away free content? Because it makes … read more
How to Get Clients from a Travel Trade Show or Bridal Show
It’s the second half of January, and you know what that means … trade shows galore! Yep, we’re right in the middle of bridal and travel trade show season. Are you going to be setting up a booth at any? Fancy schwag, freshly printed brochures, and tons of enticing candy are trade show booth standbys — but when it comes to getting the most out of a trade show, your most important investment has nothing to do with your booth itself. I’m talking, of course, about a follow up campaign. A follow … read more
