Is posting a weekly blog post or sending out an e-newsletter part of your content marketing mix? How’s that going for you? If you’re anything like me, it’s a bit of a struggle coming up with relevant topics to write about each and every week. At least, it was a struggle until I started using a content management calendar to keep track! Seriously, writing my weekly e-newsletter is so much easier when I use this calendar. Today, I’m pulling back the curtain to show you exactly what I do to keep track … read more
For Travel Agent Marketing That Works, You Need to “Spy” on Your Clients — Here’s Why
A few weeks ago, I told you why savvy travel advisors should also be really good spies. Essentially, you should be “spying” on your competitors’ websites to help inform what your own website should look and sound like — and how you can differentiate yourself from the competition. Well, get ready to pull out the trench coat again: it’s time for part two of my “spy and swipe messaging” series. This time, we’re not spying on competitors. Nope, we’re going straight to the source: spying on your ideal clients. Sort of. … read more
The Secret to Grabbing the Attention of Luxury Travel Clients
We’ve all read about the “beautiful” view, “charming” village, “glamorous” city, and “famous” landmark. When you’re writing your website copy or blog posts, do you try to spice up your sentences with adjectives that just end up sounding … tired? If you want to wow your readers, you can’t write the same-old, same-old! But where can you turn for writing inspiration for “wow”-worthy copy? The first place to look is at what you clients are already reading — books, magazines, etc. See what kinds of word show up in headlines … read more
Why the Best Travel Business Owners Are Spies
Time to don your trench coat and fish out your magnifying glass (you still have one of those, right?) — I have a super secret spy mission for you. And if you uncover the right clues, your travel business is gonna grow, big time. Here’s why: One of the best ways to develop magnetic messaging for your travel business is by doing a little detective work. Sniff out the trail and then “steal” insights from the very sources your target market already connects with, to use in your own marketing. … read more
Your Travel Business E-Newsletter: The One Strategy to Get Your Emails Opened
Want an easy strategy that will actually get your travel agent e-newsletters opened? No more screaming (erhm, writing) into the void! It’s called closing the loop. I first learned this tip from master copywriter Joanna Wiebe at Copyhackers. It’s a simple — but oh-so-powerful — way to easily up the ante in your email subject lines. Think of your subject line and email content as a loop, where you “open the loop” by hinting at something in the subject line, which will entice people to open the email to “close the … read more
How to Get More Travel Clients: The Psychology Behind Giving Away Free Content
Stop me if you’ve heard this before: Giving away free, valuable content is one of the best ways to get clients. It showcases your knowledge and insight, positioning you as an expert in your travel specialty. It helps clients get to know you, like you, and trust you. It can help you grow your list, if you’re giving away content in exchange for an email address. All of the above is absolutely true. But there’s one BIG reason missing from that list. Why should you give away free content? Because it makes … read more
How to Get Clients from a Travel Trade Show or Bridal Show
It’s the second half of January, and you know what that means … trade shows galore! Yep, we’re right in the middle of bridal and travel trade show season. Are you going to be setting up a booth at any? Fancy schwag, freshly printed brochures, and tons of enticing candy are trade show booth standbys — but when it comes to getting the most out of a trade show, your most important investment has nothing to do with your booth itself. I’m talking, of course, about a follow up campaign. A follow … read more
