Let’s say you’re a family travel specialist who plans fun family vacations for stressed out parents that create lasting family memories.
Sounds like an awesome niche!
The only problem? If you were to use that in your marketing copy, you’d sound like every other family travel specialist out there.
How to Get Family Travel Clients: Look Beyond the Copy Clichés
“Fun” family vacations is a bit of a cliché. So how can you make your copy more exciting? I recommend leafing through magazines that your target market subscribes to and see what kind of language they’re using. Professional writers know better than to describe every family outing as “fun.”
In fact, I’ve done the heavy lifting for you. I’ve looked at a handful of family magazines — including Family Circle, Family Fun, and Parenting — to see what kinds of adjectives they’re using.
The three lists below include some more exciting adjectives for words commonly used in family travel copy. If you want to know how to get family travel clients — or get more of them — start by swapping some out in your own copy for words your prospects will actually want to read!
Every family vacation should be fun, yes — but overusing the word starts to sound a little boring. Use one of these instead:
Why do parents need a family vacation — one planned by an expert? Because they’re stressed out. Here are other ways to described that “stressed” feeling:
Family vacations aren’t just about fun. They’re about making memories that last a lifetime — use these adjectives to add oomph to your copy about making memories:
Pssst … do you also serve luxury travel clients? Check out my collection of top words to use on your website to attract the luxury travel market.