The Secret to Grabbing the Attention of Luxury Travel Clients

We’ve all read about the “beautiful” view, “charming” village, “glamorous” city, and “famous” landmark.

When you’re writing your website copy or blog posts, do you try to spice up your sentences with adjectives that just end up sounding … tired? If you want to wow your readers, you can’t write the same-old, same-old!

But where can you turn for writing inspiration for “wow”-worthy copy?

The first place to look is at what you clients are already reading — books, magazines, etc. See what kinds of word show up in headlines and intro paragraphs, because that’s the kind of copy your ideal client gravitates toward.

Let’s say you’re wondering how to get luxury travel clients. If you’re after more high-end clients, pull out some luxury magazines and make a list of the adjectives writers are using to add more flavor to their articles.

Or … just read the rest of this blog post, because I already did the work for you! I combed through some top luxury leisure and travel magazines — including Condé Nast Traveler, Travel + Leisure, Veranda, and Garden & Gun — to see what words really stuck out. If you’re trying to appeal to luxury travelers, refer to the following lists when you’re writing your own copy to break away from the travel clichés.

BEAUTIFUL:

Talking about a beautiful place, be it a city, a view, or a building? Spice up your copy with these words:

Graceful

Refined

Stunning

Elegant

Luxe

Sophisticated

Scintillating

Harmonious

Mystical

Bewitching

CHARMING:

Highlighting a charming village? Change up your diction with these words:

Patina

Magical

Rustic

Cheerful

Romantic

Whimsical

Quirky

Kitschy

GLAMOROUS:

Writing about a glamorous city, restaurant, or bar? Entice readers with these words:

Sparkling

Chic

Shimmering

Vibrant

Cosmopolitan

Edgy

Posh

High-octane

Sexy

Eye-popping

Trendy

Tony

FAMOUS:

Directing your reader’s attention to a famous landmark? Try one of these words instead:

Storied

Iconic

Legendary

Here’s to better, more attention-grabbing writing — the kind that attracts your dream luxury travel clients!

Got any other good “luxury” synonyms for the words above? Share them with us in the comments!