Have you heard of HARO?
It stands for Help A Report Out … but really, it’s an amazing way to help out your travel business PR.
I recently signed up myself to see how it works.
Basically, you receive three emails per day from HARO, filled with requests from reporters at all kinds of publications, both print and digital. The reporters share a short paragraph about what they’re looking for and from whom, and then you can email them to respond.
If they think you’re a good fit and they like what you have to say, then you’ll be quoted in their article — a.k.a. free publicity for you!
It’s an amazing and absolutely free way to get in front of consumers to build your authority as a travel pro.
And — it just may get you a client inquiry (after I was quoted in a Travel Weekly article about website copywriting, I immediately got an inquiry from someone for my highest paid service. She said she saw me in TW and had to get in touch. It can happen, folks!).
Plus, HARO makes it super easy for those in the travel industry to use the service. They break down reporter requests by category, and travel itself gets its own category.
Which means you don’t have to sift through a ton of requests to find ones relevant to you … just scroll to the bottom to find the travel category.
It’s REALLY a no-brainer to use HARO. Here’s a recent selection of travel-related topic requests:
- Travel Agents’ Top Tips for Senior Air Travel
- Luxury Solo Travel (this would a great opportunity for someone in this super-specific niche!)
- Travel Gift Guide
- Luxury Travel in Argentina (this one’s for Vogue magazine)
- Travel Agents’ Proudest Moments <– you know this story is designed to make YOU look good
And that’s just a sample. I bet you could easily answer 1 or 2 of the requests above with some expert advice or a heartwarming story.
It only takes a few minutes each day to comb through and respond to pitches. And it could mean seeing your name in PRINT.
How cool is that?
To sign up (for free!) just go to: https://www.helpareporter.com/
I hope to see your name in one of my favorite magazines soon 😉
And BTW … I’m not affiliated with HARO in any way … just really excited about the opportunities this service provides to the travel experts I work with. So check it out!