I know right now, as we’re still in the midst of the coronavirus crisis, it can feel like EVERYTHING is out of your control if you’re a travel agent. I get it … I’ve spent much of the last month feeling that way, too. So I know that that’s a bleak feeling. That’s the kind of feeling that can make you want to curl up in a ball and give up. But I don’t want that for you. I don’t want that for our (resilient, beautiful, life-changing) industry. So if you’re feeling (understandably!) out of … read more
3 Big Content Marketing Trends for Travel Agents
Today, I’m dusting off my crystal ball and asking it a very important question: What’s the next big thing in travel agent marketing? Well, my crystal ball was kind enough to give me not one, but three answers to that question. So, here are my 3 biggest predictions around this year’s content marketing trends for travel pros (well, one’s less of a prediction and more of “I hope this changes this year!”). Check ’em out below—and let me know if your crystal ball shows things playing out differently! 1. Connecting via video: … read more
Where to Find (Free!) Photos to Use in Your Travel Agent Marketing
They say a picture is worth a thousand words. Now as a copywriter, I’d say “they” are overemphasizing the importance of visuals by just a little bit. Okay, maybe by a lot. But even I agree that a web page without any photos is a webpage I’m probably not going to spend a lot of time on. That’s especially true of travel agent websites, since travel is such a visual medium. Pretty pics of palm-studded beaches and cobblestone streets DO make a difference! Plus, breaking up your blog posts and other online … read more
The Snowball Effect: How To Conquer Content and Social Media for Your Travel Agency
It’s January, my friends. The time when you make resolutions, buy all the planners, and pump yourself up for your BEST.YEAR.YET. And I believe you can do it! But …. If your resolutions include finally sending out an e-newsletter, finally blogging, finally getting and staying active on social media, finally growing your list with an opt-in offer/IFO … I’m afraid you’re going to get burnt out before we even make it out of the winter doldrums. Because that’s a lot of content. And there’s only one of you. Math may not be my strong suit, but even I … read more
3 Ideas for Travel Pro Holiday Marketing Campaigns You Should Run *Right Now*
December’s here! December’s here! I don’t know about you, but pretty much for this entire month all I want to do is check out and stuff my face with every kind of cookie imaginable, washed down with eggnog. … But that wouldn’t be very smart of me. Because December is the month of opportunity for small business owners. Yes, even service-based business owners like travel agents. The spirit of giving is in the air — and there’s no reason why you can’t get in on that jolly giving and gifting … read more
The Top Travel Agent Marketing Tools (5 Are Free!)
As a travel entrepreneur, you wear a lot of hats — and CMO (that’s Chief Marketing Officer) is one of them. It takes time (and passion!) to market your travel business effectively. Luckily, there are TONS of tools out there aiming to make the marketing process easier for entrepreneurs. Without further ado, here are 7 of my favorite travel agent marketing tools — and you don’t have to spend a penny on some of them!: My Top 7 Travel Agent Marketing Tools to Help Build Your Travel Business 1. Help A … read more
3 Sneaky Ways to Drive More Traffic to Your Travel Content
Are you diligently posting to your blog every week (or heck, at least biweekly), snapping up a storm on your travel biz’s Instagram account, or sending out a regular e-newsletter, BUT … … It feels like no one’s reading? [cue the sad violin music] I get it. It sucks to pour so much of your time, energy, and budget into creating awesome content … only to hear crickets in response. Building up an audience takes a lot of patience. There are, however, a few sneaky little ways you can get more eyeballs … read more
10 List-Building Strategies for Travel Agents — That AREN’T Facebook Ads
Let me preach for a sec: Facebook ads are NOT the end all, be all of list-building tactics. *Wait, hold on a minute Emily, back up please.* Oh, right. Before I start preaching, let’s talk about lists. If you want to know how to get travel clients — or how to get MORE of them — know this: It all starts with your list. Your email list of itching-to-book prospects. Prospects you’ve formed a relationship with through your travel agent email newsletter, opt-in offers, email campaigns, etc. etc. etc. The … read more
