“If you build it, they will come.”
^^^That may work for Kevin Costner … but it doesn’t work for websites.
Which, yeah, is a HUGE bummer! Because more and more, a personalized website is being sold as an absolute must for travel agents.
Heck, I’ve said that too.
A website is a must.
The problem is that websites are all too often being sold as a cure-all. A silver-bullet solution to finding more travel clients.
That’s a big fat lie.
Here’s the truth: Your travel agent website isn’t magic.
You’re not going to suddenly find your calendar full of consultation requests as soon as you hit “publish” on your brand spankin’ new website.
That’s because having a solid website is only half the battle.
Recently, I asked my email subscribers what their #1 marketing struggle was. A lot of you guys said lead generation. You’re getting close to zero leads from your website!
So it’s a hot topic.
But generating leads from your website doesn’t start with your website.
Sure the problem could be the copy on your website, or its design. If it’s not optimized for conversions, you’re letting a lot of potentially awesome travel clients get away.
Before we diagnose your website woes, let’s back up.
The number one reason I see travel agent websites fail to generate solid leads is because … few prospects are visiting those websites.
And you can’t convert someone who doesn’t show up.
First Comes Traffic, Then Comes Conversion
So, tell me, what are you doing to generate traffic to your travel agent website?
>> Are you … paying for Google ads?
>> Are you … investing in SEO strategies? This is an ongoing effort, by the way. It’s not enough to simply stuff your home page with keywords and call it a day. No. Google prioritizes content that’s fresh and relevant, which is why weekly blogging is KEY to a solid SEO strategy.
>> Are you … posting consistently on social media? And posting links that lead back to your website?
>> Are you … putting yourself out there on podcasts and guests posts?
>> Are you … sending out an e-newsletter that entices your readers to click through to your website? And are you laser focused on growing your list of e-newsletter subscribers?
>> Are you … collecting email addresses at your trade show booth, then following up with an email that—you guessed it—sends them to your website?
Before I share more strategies on how to generate consistent leads from your travel agent website, I wanted to start with this: If you’re not driving traffic to your website, you’re not going to get website leads, period.
So take a look at the list above. Pick one or two strategies and go all in.
It’s the first step toward an overflowing inbox of ideal client vacation requests, I promise.
What’s the #1 source of traffic for your website? Let me know what IS working for you in the comments below!